What is an Instructional Designer?

Animated explainer video - Personal project (2015)


Project background

As a result of having to constantly define what Instructional designers do, I thought it would be a good idea to make a series of animations explaining different aspects of our jobs.

This animation is one of a series I plan to make.


Key goals of the project


The key goals of the project were to:

  • learn some basics of how to use Illustrator with AfterEffects

  • create a bit sized learning that would simply explain to people our role as Instructional Designers

  • keep it under a minute

  • engage with exciting voice over, music and sound effects


My role

  • I wrote a short script explaining the role of an Instructional Designer does, based on conversations I had with other ID's. 

  • I drew out a very basic storyboard to graphically present this concept.

  • I then designed all the elements I needed using Adobe Illustrator.

  • After watching a range of YouTube videos and practicing my skills with key frames, I bought them to life using Adobe After Effects.

  • Once all the animations flowed properly, I added in background music, sound effects and my own voice over, to create this short explainer video.​



Bite sized animated explainer video



  • Adobe Illustrator

  • Adobe AfterEffects

  • Adobe Media Encoder

  • Voice Overs



  • Interviewing SME's

  • Script writing

  • Storyboarding

  • Character design

  • Animation

  • Voice overs

Watch the animation


Design and development